Last week, the worldâ€™s largest Halal food festival took place in Londonâ€™s ExCel exhibition center. Organized by Mr. Imran Kausar and Mr. Noman Khawaja of Halal Events Ltd., the inaugural event attracted thousands of British Muslim â€œhaloodiesâ€ (halal foodies). The three-day event featured cooking lessons and demonstrations with over a dozen professional chefs and ~100 food-related exhibitors, from chocolatiers to Tuareg-cuisine grills. The organizers also made sure to include a philanthropic element, inviting entertainers Mesut Kurtis and Saif Adam to generate support for Human Appeal International.
Judged to be a success by the organizers and participants, the festival is looking Stateside for future events. â€œNew York could be an interesting place to have this event,â€ noted Mr. Kausar.