By Sumayyah Meehan, Muslim Media News Service (MMNS)
What started out as a quest to find halal make-up for her own skin, has now taken Layla Mandi on the journey of a lifetime. As a Canadian convert to Islam and with an extensive background as a make-up artist, Mandi was unsatisfied with the quality of the beauty products available to her as a Muslim. â€œThere are pork derivatives and alcohol in most cosmetic products,â€ Mandi said in a recent interview. She has performed extensive research into many beauty products currently on the market and her findings are pretty alarming.
Many shampoos, moisturizers and lipsticks contain pig by-products such as placenta, blood, urine fat and gelatin obtained from boiling pig skin, bones and hooves. PETA (People for the Ethical Treatment of Animals) have long been protesting against the use of animal byproducts in the cosmetic industry, which is a multibillion-dollar industry in America alone. For this reason Mandi moved to Morocco in 2006 to both enrich her Islamic faith and obtain halal beauty products to use for herself. The only trouble was that there were not any halal products available. â€œI assumed, just as in the food sector, there would be plenty of halal cosmetics for Muslim women. But I suddenly realized there were none,â€ she said recently, â€œIn fact, people either didnâ€™t know or didnâ€™t care that the cream they were putting on their face had pig and other animal derivatives in it. I decided to try to make my own.â€
It took her three years and another move to Gulf powerhouse Dubai, while also enlisting the aid of a chemist and dermatologist from Canada, to create her very own brand of halal make up called, One Pure. Dressed in a flowing black abaya and with blond strands of a perfectly coifed hairstyle peeking out from her hijab, Mandi is slowly making a name for herself in Dubai and the rest of the Middle East. Her products are guaranteed to be free from pork derivatives and come packaged in sparkling luxury wrappers to appeal to even the most refined tastes. Her first clients were Saudi Airlines and Souk Al-Bahar, which is located in the Worldâ€™s tallest building, Burj Dubai. Mandi has also been selling her halal beauty products online.
The One Pure cosmetic line also has religious backing in the form of halal certification from Malaysia and recent comments from at least one religious scholar in Dubai who has confirmed that Muslims are forbidden to touch the pig let alone allow its bodily fluids and parts to penetrate the skin. For the time being, the line is primarily being released in the Middle East with Mandi already turning her attention to a menâ€™s line.
As with anything new that hits the market, critics of One Pure have already started weighing on in on the whole concept of halal beauty products for women. Some say that it is just a clever marketing ploy to make Muslim women buy the products so that they feel they are better Muslims. Others insist that One Pure is not the first halal make-up to be sold, the secularly marketed â€˜The Body Shopâ€™ has been in business for years and all of their products are free from animal derivatives and are not tested on animals either.
Only time will tell if One Pure will become a sensation, with Mandi declared the reigning queen of the halal beauty scene. There is nothing new about halal cosmetics in the Gulf region with an estimated $150 million worth of products being filtered through the tiny UAE alone per annum. However, these products rarely find the hands of consumers. For Mandi, her top priority is fulfilling the halal beauty needs of the everyday Muslim woman so that they can put their best face forward.