Courtesy Andy Sambidge
QUIET PERIOD: MTV Arabia is dropping music videos during the month of Ramadan.
MTV Arabia, the Middle Eastâ€™s youth entertainment and lifestyle channel, has announced it will mark Ramadan by dropping music videos.
The channel, which launched in November, has brought the Arab world cutting-edge international music as well as the best in Arabic pop and hip hop.
But its Ramadan fare will reflect the solemnity of the Holy Month, according to Samr Al Mazouqi, the channelâ€™s manager.
He said: â€œThe Holy Month is a time for introspection, and we would like to offer our viewers a break from the ordinary fare.
â€œThough part of a global brand, MTV Arabia is conscious of regional sensitivities and we are keen to respond to the needs and desires of viewers in the Middle East, the vast majority of whom will be fasting, spending time with family, and focusing on their spiritual lives.â€
The channel will continue to play programs from MTVâ€™s international roster of reality shows, celebrity news and pop culture documentaries.
As is customary with television channels across the region, MTV Arabia will air the call to prayer during Maghreb.
A free to air channel, MTV Arabia broadcasts from Dubai and is available on the Nilesat and Arabsat platforms.