By Ayub Khan, MMNS
Omar Hamoui is a young entrepreneur with deep roots in the mobile industry. After earning a degree in Computer Science at UCLA, he founded and ran several companies in mobile software and services. At the time, he was frustrated by the lack of available options when it came to promoting and monetizing mobile products. Hamoui realized that mobile service and content firms needed better ways to advertise and make money on the mobile Web.
While earning his MBA at the Wharton School, Omar began to think more seriously about the untapped potential of mobile advertising, and created AdMob to address this growing opportunity. Today, Omar has taken a leave from Wharton to focus on AdMob, and is now running one of the fastest growing and most innovative companies in the mobile world.
AdMob is the world’s largest mobile advertising marketplace. Founded in 2006, AdMob allows advertisers to reach their customers on the mobile Web and publishers to increase the value of their mobile sites. AdMob offers both advertisers and publishers the ability to target and personalize advertising to their customers in over 160 countries.