Editorâ€™s note: The TMO Foundation conducted a scholarship essay contest and TMO is now printing the essays of some of the entrants to the contest.
The following is the winning essay, by Zuleqa Husain, on the subject â€œWhy do you want to be a journalist?â€ She received First Prize, a $1500 scholarship.
By Zuleqa Husain
Americanâ€™s fourth estate, the press, is one of the most influential game-changers in US living rooms. As an undergrad who majored in marketing and PR, I was always fascinated with the publicâ€™s information intake and subsequent behavior change based on that information. I joined the nascent International Media program at American University because of my desire to straddle the worlds of media analysis and mass communication. Having worked at a policy shopâ€”the Muslim Public Affairs Councilâ€”and an international media organizationâ€”Voice of Americaâ€”I had an acute appreciation for the role of good journalism and its impact on the globe. As I honed my interests through internships in radio (WAMUâ€™s Kojo Nnamdi), TV production (Story House), and international broadcast news (Al Jazeera Englishâ€™s Riz Khan Show); I became increasingly interested in long-format programming. As I gain international media experience, I hope to join the policy-making community in the public diplomacy sector of the federal government.
When I quit medical school back home and came to the US, two months before 9/11 hit the nation, I wasnâ€™t quite sure which direction my life would take. I knew that a good liberal arts education would help me decide what I wanted to do with my life. Marketing and PR seemed a good choice and I was good at it and so I majored in those subjects. Speaking skills, presentation skills and selling ideas, this came naturally to me. As America sought to understand Muslims and Islam, I co-founded the nationâ€™s first publicly funded Muslim student organization at the University of Minnesota. Here, I was able to conduct workshops and presentations on Islam at high schools and community centers, churches and hospitals. I joined the Islamic Speakers Bureau and created packets of useful information on Muslims so that I could help contain the hysteria Americans were facing with George Bushâ€™s War on Terror.
I graduated in 2004 and moved to Washington, D.C. That same month, Muslim Public Affairs Councilâ€™s national office offered me a position. Working at a policy shop such as MPAC was the best place to get the pulse of the Muslim American community and be able to define a unique Muslim identity for ourselves. Planning national communication strategies for MPACâ€™s â€˜Countering Terrorismâ€™ initiatives, helping abate the media frenzy during the Danish cartoon crisis, and fighting Islamophobic rhetoric stateside and abroad, helped me develop an appreciation for a focused strategy in media communications and an understanding of framework and messaging that is utilized in brand management.
The more we were in the spotlight of the media, and the more we were meeting with top government officials, the more I saw the need to change the paradigms that were present in our media systems. It wasnâ€™t enough that we had a civil liberties organization like the Council on American Islamic Relations, looking out for our best interests. It wasnâ€™t enough that top government liaisons for the Muslim community understood the predicament that American Muslims were facing because of the actions of a few misguided Muslims halfway across the world. To make the American people understand what was going on in the world, you had to get into their living rooms. I felt that if any change was to happen, it would be through the American media system. And thatâ€™s when I realized I wanted to be a journalist. I was busy telling the story for so long, I didnâ€™t realize that the mike was turned off.
When I got a job as a reporter for Voice of America, for the first time, I felt like I was making a significant contribution. I was telling the true American story to the people of Pakistan and there was a considerable effect. We would get calls from viewers in Pakistan amazed that a hijabi Muslim in America was able to report on a story without being attacked on the street for being visibly Muslim. At VOA, I was able to bring the American-Muslim story to light for the Muslim populations worldwide. Our show was broadcast to 11 million viewers across the world.
Having worked for VOA for a year, and done numerous stories on American Muslims, concluded that the way forward was not to remain in the reporter track, but to become a producer. Producers control the content of the show. They decide what to air and what not to air. They have the final say in what stories get covered and how the show will be structured. I realized that if you wanted to change the dynamics of Americaâ€™s newsrooms, the best route is to be a producer.
And for this, I went back to school.
During my three-year joint degree Masters program in International Media through the School of International Service and School of Communication at American University, I developed a solid academic grounding for how international media and communications work in todayâ€™s ever-shrinking world. In my coursework, I learn about international communication theory and why certain countries manage their journalists the way they do. I learned about propaganda, its role in mass media, the elements which make it effective and how to turn them in our favor. I also learn the art of producing a well-crafted news show that has a multi-media platform, including radio, video, web, and social media networks. I am also working on becoming a producer trained for long-format programming that is more conducive to good story-telling. My final Masters project is a biopic documentary highlighting the historic tolerance and pluralism found in pre-independence India between the Hindu majority and the Muslim minority. Such narratives of tolerance and harmony need to be told, both for the American Muslim audience and for the Muslims around the world.
I have had the opportunity to learn the art of journalism at various prestigious media institutions during my degree program. I was a research assistant with The Kojo Nnamdi Show at NPRâ€™s local affiliate in Washington DC. My input was most appreciated not when I was giving them a story idea about Muslims or Islam, but when I was giving them a fresh perspective on an existing story idea. They appreciated my nuanced insight on various subjects, political or otherwise.
I was also the assistant producer intern at the internationally acclaimed Riz Khan Show on Al-Jazeera English. There, I provided research and story ideas for the live daily talk show. I was able to direct the show to do stories that are under-represented in the media. Al-Jazeera English is keen on becoming the â€˜Voice of the Southâ€™ and was open to my suggestions.
Just last week, the Under Secretary for Public Diplomacy and Public Affairs Judith McHale rolled out a new communication strategy with the Muslim world, one that involved pro-actively shaping global narratives. In a statement to Congress, she announced a redefining of the State department to include a position for Deputy Assistant Secretary of State for International Media. This would bolster communications outreach to â€œinform, inspire, and persuade target audiences and to counter misinformation.â€ There is a visible paradigm shift in such a strategy compared to previous administrations that were trying to â€˜win hearts and mindsâ€™ by bolstering those voices that helped their cause. Countering misinformation is a bigger, more challenging task and media efforts weakening the effects of disinformation is a more powerful strategy.
After working for a number of years in the news networks, I see myself working for the Public Diplomacy arm of the State department as an international media expert. Having worked with international media networks, I will have insight into what are the effective ways to utilize messaging to generate a positive response vs. those that create media trauma.
As for the Muslim American communityâ€™s media needs, there is a significant gap between the effort that the Muslim American media outlets are putting into getting the word out on the peaceful nature of Islam and the impact of this effort. This gap needs to close, if there is to be any change in the minds of the American people about Islam and Muslims. Public relations efforts and putting out fires as the Muslims American community is hit by one media nightmare or another is not the solution. A concerted effort is needed wherein Muslim journalists have a set identity within the media networks of the nation. The Muslim journalist is not exclusive with his/her reporting. There cannot be just a Muslim beat, or an ethnic or religious beat for the Muslim. Juggling various identities fluidly is the mark of a Muslim journalist today.
I want to be a journalist because I want Muslims to be able to present their stories, their narratives, their perspectives, their understanding of the world around them, without feeling that they are constantly defending their religious and cultural identity. Muslim Americans have a lot to offer to the diverse fabric of America. The United States of America is one of the best places to live as a practicing Muslim today and our job is to make sure that the press fulfills its duties to the citizens of our great nation.